Fork in the Road: Alfa Romeo’s Make It Or Break It Moment

At some point, you almost have to feel bad for Alfa Romeo. Despite having some pretty cool cars, a blend of bad decisions and a tainted perception of reliability has put the brand in a position where it would almost make more sense to kill it than try to bring it back to profitability. Fortunately, the brand isn’t done just yet, and a heap of new models between now and 2026 could be exactly what the company needs to bounce back. Still, at the same time, one can’t help but wonder: Is this the beginning of the end for Alfa Romeo?

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